The Pizza Hut Co is a South African restaurant and franchise. The company has been around since 1976, when it was started by husband and wife teams George and John Quatrada. Together they decided that it was time to start an international franchise restaurant and thus the Pizza Hut Company was born.
The company initially concentrated on making a foccacia, this would be the first of its kind in Johannesburg. In order to broaden the brand, it also opened up a few restaurants in Durban and Cape Town, as well as one in Bloemfontein. Eventually the company expanded to include other African cities likeanga and Tswana.
The original Pizza Hut restaurant has a unique design that is very appealing to customers. The decor features an American theme with red, white and blue colours. It also features a large pizza oven and wooden stools, which are placed around it. Apart from being a restaurant, the company also serves their pizzas in other locations in Gauteng and Cape Town as well as in Pretoria.
Pizza Hut Co. also makes all of their products in their own factories rather than shipping them to other parts of the world. This helps to cut down on cost, as well as helping to keep labour costs lower. It has also allowed the company to experiment with new products and designs.
The Pizza Hut Co also has a strong international marketing program in place. It successfully markets its products throughout Europe, Latin America and Asia. While some of their products do make it to these areas, it is primarily the US, Canada and UK that they see success in. However, the market penetration for Pizza Hut products in other countries is also quite high. The Pizza Hut brand is also used in a number of hotels, schools and restaurants, making it quite popular.
The Pizza Hut Co also has its own advertising campaign, which is managed by the board of directors. A lot of money is spent on advertisements, both internally and externally. The marketing plan involves local advertising and also travelling around the world through both online and offline marketing efforts. Internally, there are several promotions that take place on a regular basis. In fact, the company even uses promotional items such as umbrellas and mugs to promote their brand.
The company’s earnings per year have varied, but it is generally between six and eight million dollars. This figure depends upon several factors, such as the number of outlets, location and the type of business conducted at each site. Pizza Hut outlets are located mostly in shopping centres and other retail outlets. However, there are some locations opened as ‘coffee shops’ in airport terminals and in train stations.
The biggest weakness of the business is that it lacks flexibility and the ability to adapt to changes. It is susceptible to poor weather, natural disasters and other obstacles. The biggest threat is from competitors who enter the market through various means, be it online or by creating a similar concept. Competitors will also reduce their profits by offering lower prices. The lack of flexibility also makes it difficult for franchisees to get loans from banks. However, the upside of this weakness is that the company is diversified and can also cater to some of the more general needs of consumers, especially when it comes to health and food.